Loïc François Marie Dubois
Executive Producer · Global Head of Production · Chief Growth Officer
I build creative businesses and lead international production, bringing together talent, craft and commercial ambition. Since joining LOBO in 2002, I have helped grow its international operations, establish its New York office and lead ten years of creative production for McDonald’s global “Happy” program through TBWA/Paris. Today, based in Paris, my work spans growth and strategic partnerships, original IP development, and hybrid production combining human creativity with AI. About me
Selected Work
Old Mout Cider “Moutopia”
Executive Producer · St Luke’s, London · 2024 and 2025
4.9% sales lift against a 2% benchmark
McDonald’s Happy Meal, Ten Years
Creative Executive Director · TBWA\Paris · 2012 to 2022
200 films, adaptations and packshots across Europe, LATAM, Asia Pacific and MEA
AKQA Future Lions “The Lion Within”
Chief Growth Officer · AKQA UK · 2025
A fully CG lion cub for Future Lions
Autism Speaks “The World of Autism”
Global Head of Production · BBDO New York · 2016
CG, stop motion and live action
TotallyMoney “You’ll Totally Get There”
Executive Producer · 2023
Full CG, directed by Mateus de Paula Santos
Recent work
Imaginary Friends Society “Blood Transfusions”
Global Head of Production · Dir. Guilherme Marcondes · 2018
More work
Amnesty International “Everybody Against Everybody”
Producer · Leo Burnett Lisbon · 2009
Cannes Lions Bronze · Clio Silver · Ciclope Gold
