Old Mout Cider · St Luke’s, London · Executive Producer · UK, 2024 and 2025
4.9% sales lift against a 2% benchmark · £1.36 return on ad spend against £1.25 · £445K incremental sales · +22pp prompted brand awareness
A full-CGI world built from fruit: miniature villages on pineapples, cherries and blueberries, each island a different cider flavour. With St Luke’s, the campaign ran nationally across UK VOD, social and OOH, including cross-track boards on the London Underground. Film, print and lock-ups all came from one CGI build.
Results reported by Heineken UK’s media partners: sales lift from a Circana study commissioned by Snap (October 2024); brand metrics from On Device Research for Citymapper.
Directors: Mateus de Paula Santos, Tiago Marcondes · Executive Producers: Michael Stanish, Loïc Dubois · Head of Production: Marcelo Barbosa · Producer: Pablo Zurita
