This site is my library of work and a record of my professional activity. Each project lists the role I held on it.
I started in the edit suite, and I still think like an editor: find what matters, cut what doesn’t, and bring people and ideas together into something that lasts. My first moving image experience was in 1982, at around 13, shooting a teaser for Oliver Twist on a 16mm Bolex with my school film club. I later moved into still photography as a photography assistant, and obtained a BFA in Motion Picture & Television from the Academy of Art University, San Francisco, in 1999.
From San Francisco I went on to design broadcast identities across the Americas for MTV Latin America, HTV, AXN, Nickelodeon and Disney, which is how I first commissioned LOBO as a client, for an AXN project at the end of 2001. LOBO then hired me, and I have spent more than 23 years there helping build an animation and production studio with more than 300 international awards. I joined in 2003 as a broadcast producer and grew through producer and executive producer into Global Head of Production, Executive Creative Producer and, today, Chief Growth Officer, and spent ten years as Executive Creative Director on McDonald’s global “Happy” program for TBWA\Paris.
Along the way I have built long relationships with agencies including TBWA, Publicis, Havas, BBH London, 180 Amsterdam, Kessels & Kramer, Ogilvy & Mather NY, BBDO, McCann, Arnold Worldwide and Deutsch LA, and hired artists and designers who now lead creative work at major studios worldwide.
Today, from Paris, I am helping drive LOBO’s evolution toward a direct-to-brand creative business model across Europe and North America, combining international business development, strategic partnerships, AI-powered growth workflows and the launch of LOBO’s new creative business platform.
I have embraced every shift in the tools, from Silicon Graphics and Avid to After Effects, Toon Boom, Maya, Nuke, Unity and Blender, through AR, VR and XR, and now AI and generative workflows, always keeping human imagination, craft and judgment at the heart of the work.
Experience
Chief Growth Officer / LOBO
Oct 2023 to Present / Paris
- Driving international growth, strategic partnerships and business transformation across the US and European markets.
- Helping lead LOBO’s expansion into direct-to-brand creative services, connecting global brands directly with the studio’s multidisciplinary production capabilities.
- Contributing to the creation and launch of LOBO’s new creative business platform: brand positioning, website, marketing assets and go-to-market strategy.
- Developing international partnerships, including Ground Control Studios for UK and Asia representation and joint-venture efforts with Tátil Design.
- Bringing AI into the craft, from LOBO’s AI-animated opening titles for the Ciclope Festival to generative showcases built for brand pitches.
Executive Creative Producer, Europe & Asia / LOBO
Dec 2016 to Oct 2023 / São Paulo / Paris
- Opened and grew European, Middle Eastern and Asian markets while producing international campaigns end to end, and led LOBO’s representation partnership with Ground Control Studios across the UK and Asia.
- Produced DayOne’s domestic-abuse PSA “Sunshine” (D&AD 2018), Chobani’s mixed-media “FlipLand”, and campaigns for Unicef, Autism Speaks and Mondelez.
Executive Creative Director, McDonald’s “Happy” / TBWA\Paris
Dec 2012 to May 2022 / Global program
- Took over full production of McDonald’s global Happy campaign after its launch with TBWA\Paris and Passion Pictures.
- Directed and delivered more than 200 animated shorts for markets worldwide, featuring characters from DreamWorks, Blue Sky, Reel FX and Fox.
- Ran multi-studio account teams of 50+ at peak, making LOBO McDonald’s trusted production partner for ten years.
Global Head of Production / LOBO
Jul 2009 to Sep 2016 / São Paulo / New York
- Oversaw international production across 2D and 3D animation, live action, CGI, mixed media and early AR, VR and XR, within a studio of more than 200 people at its peak.
- Coordinated 10 to 20 simultaneous productions, managing in-house designers and recruiting specialized freelance talent.
- Helped establish LOBO’s New York presence and strengthen its relationships with US and European agencies, with representation by the Ebeling Group (2003 to 2013), Passion Pictures (to 2015) and then Partizan.
- Delivered award-winning work for Nike, Coca-Cola, Diesel, LEGO, Amnesty International and Disney, including D&AD “Wish You Were Here?”.
Broadcast Producer, Producer, Executive Producer / LOBO
2003 to 2009 / São Paulo
- Joined as a broadcast producer, then rose to producer and executive producer, working as the founder’s right hand alongside CCO Mateus de Paula Santos as the studio expanded internationally.
- Helped turn the viral success of the “Video Computer System” music video into the studio’s first wave of international agency business.
- Hired and mentored artists and designers who now lead creative work at major studios worldwide.
Executive Creative Producer / Sybil and her Past Lives
Feb 2019 to Present / São Paulo and Paris
IP development and entertainment content strategy for the animated series “Sybil and her Past Lives”, Official MIFA Selection, Annecy Festival 2021.
Sybil is the adventure of an indigenous Brazilian teenager who breaks an old mandala and releases the spirits of her past lives. She discovers she is a shaman and must protect a secret resource, the source of time, hidden in the Amazon forest. To do so she will need to learn to navigate her own unconscious mind and unravel the mysteries of her past.
Freelance Broadcast Designer / Producer
2000 to 2003 / Miami / São Paulo
Network identities for MTV Latin America, MTV Brazil, Nickelodeon, AXN and Disney Channel. Art direction, editing and motion design for music videos and documentaries for Gaia Productions.
On-air Broadcast Designer, Editor & Producer / Claxson
Feb 2000 to 2002 / Miami
HTV, Cisneros Television Group. Post-production manager responsible for the channel’s on-air look and design: concepts, fillers, IDs, shows, promos, bumpers and typography. Six BDA Promax Latin America awards in 2001.
Editor / Graphic Designer, Tantra Production
1999 to 2000 / Miami / Fort Lauderdale
Freelance editor and graphic designer. Also in 1999: freelance After Effects animator at Emotion Studios, Sausalito, on New Line Cinema’s “Detroit Rock City” DVD (KISS).
Co-Founder / Executive Producer, Eye Tribe / Weyoume
1995 to 1999 / San Francisco Bay Area
Art director and creative producer for multimedia visual production events: The Digital Be-In at SOMAR Gallery S.F. (1995/98) · BrainWash Film Festival at SOMAR Gallery (1997) · Experimental Music Festival, CAL State Sacramento · Cerebral Eye, Venue 9, regular showing · The Church of John Coltrane: C.E.L.L., premiered on B.E.T. (1996/98) · Kaos Pilots for Blasthaus Gallery · Video Shower at 111 Minna Gallery (1997) · Mystic Midway, 1015 Folsom, Ravenlock Production (1997) · Lost Planet, Burning Man, NV (1996) · One: Naf Studio, Seattle, WA (1995/96) · Ominmedia at C.E.L.L. (1996) · Weyoume at the TOP (1996) · Community at 1015 Folsom (1997) · Unity, Benefit for Malachy (1996/98) · Burning Man, Brain Drops Camp (1999)
Photography Assistant, Bernard André Photography
1991 to 1994 / Paris and Palo Alto, California
Languages
French (native) · English (bilingual) · Portuguese (fluent) · Spanish (professional working proficiency)
Elsewhere
LinkedIn · LOBO · metamorphoun · weyoume · le goûter de 4h
Honors, Awards & Juries
Juries & memberships
Jury, Campaign Brand Entertainment Awards 2023
Jury, D&AD 2013, TV Cinema & Communications
Jury, 10th Brazilian Graphic Design Biennial 2013
Member, D&AD since 2008
Volunteer Executive Producer, Peace One Day
Annecy MIFA 2021
“Sybil and her Past Lives”, Official Selection
D&AD 2018
DayOne “Sunshine”
Cannes Lions International Festival 2015
D&AD “Wish You Were Here?”, Silver Lion, Design
Official Selection, Annecy Festival 2015
D&AD “Wish You Were Here?”
D&AD Awards 2015
D&AD “Wish You Were Here?”, Wood Pencil, Film Advertising Crafts / Animation for Film Advertising
Wood Pencil, Branded Film Content & Entertainment Online
The One Show 2015
D&AD “Wish You Were Here?”, Merit
Ciclope Advertising Craft Festival 2013
Space Redesign, Finalist
O2 International Sim “Landscapes”, Finalist
Official Selection, Annecy Festival 2013
MTV “Sex Aids”
Bassawards
Promax BDA Latin America 2012
Space Redesign Reel, Bronze
New York Film Festival 2011
Infinito 2011 Redesign IDs
D&AD Awards 2010
Cartoon Network “Toy Soldier”, Yellow Pencil
Ciclope Advertising Craft Festival 2010
Amnesty International “Everybody Against Everybody”, Gold
LEGO “Go Miniman Go”, Silver
Fiat 500 “New Times”, Bronze
Vigorsol “Global Freezing”, Finalist
Cannes Lions International Festival 2009
Amnesty International “Everybody Against Everybody”, Bronze and Shortlist
The Clio Awards 2009
Amnesty International “Everybody Against Everybody”, Silver
The One Show 2008
The One Show Interactive: Target “Two Day Sale”, Merit
The One Show Design
Video Brasil
D&AD Awards 2007
Nike Fitness “Embrace the Exotic”
The Clio Awards 2007
Diesel “Dreams”, Merit
Cartoon Network “Foster’s Home for Imaginary Friends”, Merit
The One Show 2007
Nike “NKE 6.0”, Merit
BDA Promax 2006
Budweiser “Liquid Gold”, Silver
CMT “Movies”, Bronze
The One Show 2006
Nike “NKE 6.0”, Silver
The Clio Awards 2005
Diesel “Dreams”, Gold
Cartoon Network “Foster’s Home for Imaginary Friends”, Finalist
Panasonic “Capture the Moment”, Finalist
Gravity Games “Summer”, Finalist
84th Art Directors Club Awards
Diesel “Dreams”, Merit
Cartoon Network “Foster’s Home for Imaginary Friends”, Merit
D&AD Awards 2005
Diesel “Dreams”, Finalist
BDA Promax 2005
Panasonic “Capture the Moment”, Gold
Diesel “Dreams”, Silver
Gravity Games “Summer”, Bronze
BDA Promax 2004
Diesel “Lost Paradise”, Gold
7th São Paulo Graphic Design Biennial
Diesel “Lost Paradise”, Merit
The One Show 2004
3FM “Rainbow”
Diesel “Lost Paradise”
The One Show 2003
Lost Paradise, Silver
