Loïc François Marie Dubois

Executive Producer · Global Head of Production · Chief Growth Officer

AKQA Future Lions “The Lion Within”

AKQA Future Lions 2025 · AKQA UK · Chief Growth Officer

AKQA Future Lions key visual, the CG lion cub by LOBO

For AKQA’s Future Lions 2025, a fully CG lion cub hunched over a laptop carries the call for entries: the next generation of creative talent. Character build, fur and light were all done in house, with teasers cut for the campaign’s rollout.

The lion in grey model, before fur and light

Director: Guilherme Marcondes · CCO: Mateus de Paula Santos · Chief Growth Officer: Loïc Dubois · Executive Producers: Su Constantine; Michael Stanish (Ground Control) · Head of Production: Marcelo Barbosa · Producer: Pablo Zurita

Full case, film and making-of on lobocreative.com