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Credits
- Director Company: Vetor Zero | Lobo
- Creative Director: Mateus de Paula Santos e Guto Terni
- Executive Producer: Alberto Lopes & Sérgio Salles
- Head of Production: Loic Francois Marie Dubois
- Post Production Supervisor: Marcelo Teixeria
- Copy Writer: Roger Marmo
- Account Manager: Roberta Reigado
- Coordinator: Fabio Truci
- 2D Animation:Marcello Akira, Marcos Silva, Luiz Gustavo F.Zanotello
- Photography Direction: Pierre Kerchove
- Sound Design Company: Punch Audio
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SYNOPSIS
The launch of Windows 8, the new operating system from Microsoft that now exhibits a brand-new interface, devised with tablets, smartphones and other touchscreen devices in mind, is being publicized with a huge global campaign. Created by JWT Brazil and Wunderman, the initiative includes eight spots produced by Vetor Zero/Lobo and directed by Mateus de Paula Santos and Guto Terni, to be aired in eleven countries. Each ad tells a humorous story, carried out through the various apps available to the user, in order to demonstrate how fluidly and intuitively the many assets work together thanks to the new interface.
