Microsoft Windows 8 “Party”

  • Credits

    • Director Company: Vetor Zero | Lobo
    • Creative Director: Mateus de Paula Santos e Guto Terni
    • Executive Producer: Alberto Lopes & Sérgio Salles
    • Head of Production: Loic Francois Marie Dubois
    • Post Production Supervisor: Marcelo Teixeria
    • Copy Writer: Roger Marmo
    • Account Manager: Roberta Reigado
    • Coordinator: Fabio Truci
    • 2D Animation:Marcello Akira, Marcos Silva, Luiz Gustavo F.Zanotello
    • Photography Direction: Pierre Kerchove
    • Sound Design Company: Punch Audio

    The launch of Windows 8, the new operating system from Microsoft that now exhibits a brand-new interface, devised with tablets, smartphones and other touchscreen devices in mind, is being publicized with a huge global campaign. Created by JWT Brazil and Wunderman, the initiative includes eight spots produced by Vetor Zero/Lobo and directed by Mateus de Paula Santos and Guto Terni, to be aired in eleven countries. Each ad tells a humorous story, carried out through the various apps available to the user, in order to demonstrate how fluidly and intuitively the many assets work together thanks to the new interface.

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