Lobo NYC


After winning awards all around the world from the coziness of its São Paulo-based studio, Lobo is staking its claim in new territory with the official opening of its first US office, under the Creative Direction of Guilherme Marcondes. A member of the original Lobo roster, Marcondes is now back into the fold after a successful solo run in the UK and the US that included work for clients such as British Gas, Google, Hyundai, Audi and Pepsi.

Partners Nando Cohen, Gabriel Nobrega and Mateus de Paula Santos are also pleased to announce that industry veteran Luis Ribeiro has been named Partner and Executive Producer of the New York office, where he will spearhead all of Lobo’s US operations.

Luis Ribeiro has amassed an impressive list of diversified and creative credits on his resume while working in the US for the last 25 years. Previously, Ribeiro was Executive Producer at Framestore NY, where he oversaw business development for the studio’s four main integrated advertising divisions.

Prior to that, he worked as the US Consultant for FilmBrazil, was New Business Developer at Whitehouse Post, VP of the Latin Division for Deluxe Entertainment, and held MD and VP of Business Development positions at leading companies like Speedshape, Method Studios, Beast, and CO3.

Lobo has been on Ribeiro’s radar for some time. He comes to the company deeply familiar with their work due to his close business and cultural ties to Brazil. “Lobo is a powerhouse animation studio, but it’s the passion for the craft and devotion to detail that has always made me one of their biggest fans.”

“To be a partner and to lead the charge on further establishing Lobo’s presence in the US is an honor. Being surrounded by such talented individuals in an awesome, non-corporate environment and culture is truly a dream come true.”

Following a stellar creative year, Lobo embarks on an exciting future in New York and beyond, as the company puts its ever-expanding global reach into the trusted hands of Luis Ribeiro.

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